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We live in a world where even the smallest tasks are done through the internet. Whether they’re used for the purpose of education, information, entertainment, or communication, laptops, smartphones, tablets and other devices have become a key part of our day-to-day lives.
Likewise, businesses across the board – from traditional brick-and-mortar stores, to growing startups and large businesses – have become increasingly digitalised, as they realise the need to adapt to online methods of marketing.
In turn, this has made way for a lot of new graduate job opportunities in digital marketing. Such a huge rise in the digitalisation of business has created the need for new kinds of marketing professionals; those who are skilled in creating efficient digital advertising campaigns, blogs, web pages, social media, SEM (Search Engine Marketing) and much more.
In the following careers advice blog, we take a look at why digital marketing is a great career option for graduates with many different backgrounds, skills, and interests.
Digital marketing is one of the fastest-growing industries globally, now employing 1.5 million people in the UK alone. Digital marketing describes the use of various channels, tools, technologies and campaigns to build brand awareness, engage with customers, and ultimately sell a product or service. Digital marketing can either be B2B (Business-to-Business) or B2C (Business-to-Customer); and the skills and responsibilities involved may differ slightly depending on which audience the company focuses on. The tools used to do so (such as Google, SEO Crawlers, CMS, Analytics software), tend to remain largely the same.
Within “digital marketing”, there are a range of different niches pertaining to each different channel. Amongst various others, these include Paid Search (pay-per-click) advertising, SEO (Search Engine Optimisation), Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, Marketing Automation & Affiliate Marketing. Within each one of these niches, you’ll find a number of different digital marketing jobs suitable for graduates with various skills and interests.
Digital marketing is an extremely popular career choice for graduates. Given that it is such a broad industry, there are a huge range of graduate digital marketing jobs out there; some more technical, some which are more creative, and some more client-facing.
Although this is by no means a complete list, some of the most common graduate digital marketing jobs include:
With over 4.5 billion Internet users worldwide, the growing need for digital marketing across all business sectors is showing no signs of slowing down.
There are a number of great benefits of working in digital marketing, including the average marketing salary, opportunities for career progression and work environment. Here are some of our top benefits:
Digital marketing jobs tend to be well paid; with the average starting salary for a digital marketing graduate job on the Give A Grad A Go website around the £24,000 - £26,000 mark. With the demand for skilled digital marketing professionals consistently outweighing the supply, this will only increase as you develop in your career.
Unlike many industries, where you might be required to get your foot in the door by undertaking an internship or graduate placement, there are a number of graduate marketing opportunities on offer. Companies will often hire graduates into roles such as a Digital Marketing Assistant, Graduate Marketing Analyst or Social Media Assistant. These are great entry-level digital marketing jobs to help you kick-start your career and gain valuable experience (and a good starting salary) from the offset.
In a graduate digital marketing job, you’ll have the opportunity to work with several different teams & individuals, and consequently, will be able to develop a rounded skill set. Technical skills, digital copywriting / editing skills, data analysis skills... the list goes on!
Given the range of graduate marketing jobs on offer, there will be plenty of opportunity to carve out your own career path; whether that be more technical, creative or client-facing. In such a dynamic environment, there will always be need for personnel in certain areas; so it's a great industry to get into if you want to try your hat at a few different roles.
Whether it’s getting a blog post on page one of Google, seeing an email hit a record open-rate, or launching a digital marketing campaign that brings huge return on investment, digital marketing can be a top career for result-oriented people. For marketing professionals, though, there’s always something more to be done – the job is never done!
Not only is digital marketing a popular trend at the moment, but it is here to stay. Marketing is becoming more and more dynamic as companies are creating new, innovative ways to market their products. With the onset of automation, digital marketing is expected to be even more efficient in the future - for that reason, there are plenty of digital marketing career opportunities. For example, according to Cisco, by 2021, 80% of the online content will be video.
Given the various benefits of working in digital marketing, there is also a lot of competition for jobs. Therefore, it's useful to know not only why you should work in digital marketing, but also how to get into digital marketing as a career - and how to progress.
Here are some ways to get into digital marketing, at university or once you have graduated:
For many graduates, a career in digital marketing ticks a all of the boxes. As one of the fastest-growing industries there is, the digital world is an exciting place to start your graduate career.
Employers: With the help of skilled professionals, digital marketing agencies like Summon Digital provide their clients a variety of services to help them increase their online presence and drive more customers to their business.
Graduates: Our clients include some of the most exciting companies in the digital marketing space. Check out the latest graduate marketing jobs on our graduate jobs board – or for more advice on Graduate jobs in digital marketing, head to our blog.