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Despite being a core part of most business’ digital marketing efforts, the question ‘what is SEO?’ is Googled thousands of times every month. But whether you’re aware of the crucial importance of SEO for businesses, or you’re completely unsure what we mean by Search Engine Optimisation, it’s worth assessing whether a career in SEO could be for you – especially if you’re interested in pursuing marketing graduate jobs.
SEO stands for Search Engine Optimisation is the process of getting website traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines - Search Engine Land
As the Customer Success Manager for Botify, a leading SEO application for businesses, Guy Swanborough is well placed to talk about the benefits of SEO graduate jobs.
Guy talks us through what you need to work in SEO, the benefits of SEO and digital marketing jobs for graduates, and how to get into Search Engine Optimisation as a career.
SEO (or Search Engine Optimisation) companies, agencies and tool providers are all focused on achieving the same thing, helping businesses to perform better in organic search results. If a business operates within the digital landscape, chances are they will need to make themselves known to potential customers, usually by ranking on the first page of a Google result.
This is because such a high majority of people these days use Google to research any topics of interest, such as holidays, products, jobs or hobbies (to name a few).
However, ranking on the first page of Google is not a given for any company, as there are quite a wide variety of factors which can affect this - with certain results being incredibly competitive.
This is why a business would need to consider SEO, as performing well in search can lead to a high number of visitors, which in turn would convert to sales (and revenue). And given that more and more companies are focusing on the online presence, there is higher and higher demand for good SEO people to help them.
Due to the number of factors which can affect SEO, there is in essence a chance to specialise in a particular field. The larger and more competitive the website, the more specialised the role, whereas with smaller, less competitive industries, having a more general knowledge of each may be more beneficial.
Generally, SEO can be split into 2 core disciplines - On site (referring to anything and everything to do with the business' own website) and Off site (any interactions of other websites with the business' website) SEO.
Off site SEO requires someone with great PR skills, who can generate interest (ie backlinks) to the business in other areas of the web! Looking to persue a career in this sector? Take a look at the PR jobs we have on offer.
Absolutely - there are a number of SEO roles out there which do not require high levels of data crunching, but would require a good knowledge of the basic concepts.
Copywriters and PR individuals are great entry points into non-technical SEO graduate jobs, as they will naturally come to discover how their work impacts it, and in turn can focus their efforts on expanding their SEO knowledge over time.
More strategic thinkers could develop plans for a business, based on industry insights, experience and successes with other clients. And lastly, for the highly organised among us, simply co-ordinating the efforts and workloads of multiple SEO campaigns / projects simultaneously, in an agency environment for example, is also highly desired.
I'd have to say an ability to adapt to change, along with a willingness to learn. Simply because SEO is highly dynamic, as the evolution of technology and search engines is constantly evolving, meaning that people in the industry have to adapt to what are the most popular / convenient methods of search, and any implications which they incur.
Recently, to people working in the industry, this has included things like optimising for mobile devices, getting pages to load faster or curating the quality of website content.
SEO falls under the umbrella Digital Marketing within most educational offerings, so picking any degree / diploma on this subject would give you a solid base to work with.
Additionally, involvement with web design / development would also come with exposure to SEO, perhaps with a better weighting towards the more technical aspects. Or, like me, you could stumble into it - starting with some copywriting, and then through continual self-development become better at it, as there is a literal ocean of knowledge available online.
If you are wondering about how to get a job in SEO, most online businesses are on the look-out for eager SEOs, so either reach out to them directly, or get to know a Give A Grad A Go Consultant and they will line you up with some great opportunities directly!
Go for it! SEO is such a multifaceted, multidisciplinary field of work to get into, that can open doors to so many other career opportunities down the line.
It appeals to both creative or analytical people alike, applies from the smallest startup to the largest high street / ecommerce retailers on earth, and stays exciting through constant innovation.
Whether you’re a student deciding on your ideal career, a recent grad applying for graduate jobs, or a professional looking for a career move, SEO is one of the most exciting career choices within the digital marketing space.
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