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Digital marketing currently employs over 1.5 million people in the UK – a number that is steadily growing year-on-year.
In order for them to promote their brand and stay competitive, digital marketing is now necessary in almost every type of business – meaning that more graduate jobs are on offer than ever before.
A career in digital marketing offers graduates a fast-paced working environment, exposure to brand new technologies, and the chance to work with a number of forward-thinking individuals on a daily basis. Yet within the industry there are a huge variety of career paths, suited to a range of skill sets, and to very different personality types. Here are just a few of them:
Working as a Digital Analyst means analysing data relating to a company and its respective market. This usually involves monitoring and forecasting marketing and sales trends, measuring the effectiveness of campaigns, gathering data on consumers and competitors, and creating internal and / or external reports.
The role of a Digital Analyst is essential to the growth of a business – and requires somebody who has top-notch analytical skills, is confident handling large amounts of data, and has conviction in their findings - as they’ll often be expected to provide their recommendations (and often make definitive decisions) on what will be the most effective digital strategy.
Key skills: Numerical skills, research, logic
An SEO (Search Engine Optimisation) Specialist identifies strategies to obtain the highest-ranking possible on search engine results, and ultimately increase the number of visitors to a company’s website. Their role can involve optimising existing copy and landing pages, performing keyword research on search engines, and making suggestions for future improvements to a website.
The knowledge of an SEO Specialist is not only fairly niche, but it is very much in demand - especially due to the fact that the algorithms of search engines like Google, Yahoo and Bing can change on a daily basis. The search engine knowledge of an SEO Specialist is necessary to get visitors to a company’s website, increase revenue, and ultimately grow the business.
Key skills: Attention to detail, technical skills, critical thinking
Content is essential to any digital marketing strategy, so naturally a Content Strategist has a big responsibility - to represent a company’s brand through words and images. A Content Strategist will need to have a complete understanding of a company’s audience and purpose in order to create appropriate and engaging content for the designated audience, create an effective marketing strategy and attract new people to their website. A Content Strategist plans, writes, edits and promotes digital content, and creates a tailored content strategy based on business objectives and brand direction - so they’ll be a creative storyteller who also has a firm grasp of analytics, data, and SEO.
Key skills: Communication, creativity, adaptability
PPC (Pay-Per-Click) refers to the use of paid advertising online – usually through Google AdWords or a similar platform. A PPC Executive will help to create, optimise and report on PPC campaigns, ensuring that a company gets the very best results from each campaign they run. Essentially, they need to ensure that the company spends the least amount possible to get the maximum number of clicks in return. Day-to-day tasks for a PPC Executive can include creating various PPC campaigns across different digital channels, thinking up strategies to drive more traffic, analysing keyword search volumes, and monitoring the pay-per-click campaigns of a company’s top competitors.
Key skills: Organisation, numeracy, analytical skills
Social media is now one of the most important aspects of digital marketing - helping businesses to reach (and engage with) a much wider audience. A social media co-ordinator will develop content, suggest creative ideas, and implement marketing strategies to promote a brand. They will work across a number of different platforms – often including Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+ - to grow a brand’s audience, increase engagement, and sustain a positive relationship with their customer base.
Key skills: Creativity, written communication, organisation
Digital marketing remains one of the most popular career choices amongst graduates – and it’s easy to see why. Whatever your skills, qualifications and areas of interest, a graduate job in digital marketing could be for you.
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