Claire Donaldson sta
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Following our trip to the South West to visit Exeter University, we headed back up the country to the University of Cambridge, where we ran an Interview Workshop in collaboration with the Advertising & Marketing Society.
Having arranged over 4,500 interviews last year, we’ve managed to collate a fair amount of feedback from our clients about why they did or didn’t choose to hire a candidate. The most common piece of feedback that we received? That candidates demonstrated a lack of research in their interview.
With this in mind, we wanted to show students how best to structure their interview research in order to ensure that they are exceptionally well prepared for the big day. We walked them through the four pillars of interview research (Market, Company, Role & Interviewer), shed some light on what employers will be looking for, and showed the students what to research and where to go to find the information they will need to prepare.
To tailor the workshop to students interested in marketing, we added an interactive exercise in which we tasked students to create their ideal career profile based on roles within PR, Marketing and Communications that we have worked on before. This was a great opportunity for students to gain valuable insight into the graduate roles on offer within those sectors.
We loved seeing how responsive and engaged students were at the workshop, and hope that it helped students to structure their research before the interview. Next stop: Newcastle!