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With more predictions of in-store technology, smart textiles, and 3D printing clothes (yes, that’s right) on the cards for 2017, the FashTech industry isn’t showing any signs of slowing down. Lyst, the global fashion search engine, is at the forefront of this evolving and innovative sector, and their Editorial team shed some light on what a typical day looks like in the creative hub of one of the biggest fashion technology companies in the world. Here what to expect from graduate jobs in FashTech and graduate editorial jobs.
The Editorial team sit within the Organic Acquisition department of the business. This comprises of a number of roles within PR, Marketing and Content Marketing, but the overall goal of all of these teams is to encourage return visits to Lyst.com, building an engaged and loyal audience. This means, we come up with new and exciting ideas every day which we hope will draw people to the site.
Firstly, we'll catch up on what’s happening in the world of fashion. Over a coffee, we'll check the big fashion news sites (Business of Fashion, Vogue.com, GQ etc). We'll also scroll through Instagram and Twitter to check in on what bloggers, influencers and celebrities are posting, as this will often inspire the fashion trend-led content we create for our shoppers.
The most important task is to make sure our homepage is looking fresh and inspiring. The homepage is essentially our shop window, so we always need to keep it relevant, slick and shoppable - everything from pictures to copy has got to be perfect.
Without sounding too cliché, to work in fashion you really have to live and breathe it and that’s the best way to keep up to date with the latest industry news. From listening to industry-focused podcasts, reading blogs and articles, spending far too much time on Instagram and attending London Fashion Week and London Collections: Men twice a year.
There are a number of tasks to do every day - from updating the homepage and the ‘New In’ section of the site, to splitting the rest between creating content for our emails (shoppable product edits) or writing articles. This might be a fashion news story that some of us write solo, or it might be an interview with a designer, brand or industry influencer.
Double check e-mails — can’t leave anything unread!
We spend a lot of time working closely with brands that we partner with to make sure we are giving them as much coverage as possible on the site, and promoting their best items in our editorial. We also work closely with fashion PRs to keep up to date with product launches and events.
We're lucky in that Lyst allows us to have a largely fashion-focused role, whilst offering huge insight into the world of technology that you might not get if you were working at a more traditional fashion house. The best thing about working in a fashion technology role is that you get to work with such an amazing group of smart, tenacious people whose interests are so varied.
Be prepared to embrace change at every point. The fashion tech world is really fast-paced (especially compared to fashion print) but it’s really exciting. Everyday there is a new development, whether it’s being able to shop on Instagram or a new wearable technology, so you always need to be willing to adapt to change—but that’s also why it’s such a great industry to be a part of.
Are you more data-driven? We also spoke to Lyst’s Strategy Manager who shared his insight into being a part of the Data Science and Analytics team.
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