Job Listing

Digital Marketing Executive - EdTech

Salary £24,000 - £28,000
Location London, London Remote
Role Marketing
Job Type Permanent
Size Under 20
Job overview
We're working with a hugely successful, well-funded EdTech start-up, who are now looking for a graduate Marketing Executive to join them!

Looking for graduate Digital Marketing roles in London? A rapidly growing Ed-Tech SaaS start-up are seeking a Growth Marketing Executive to join their London based team - apply today!

Company profile

In this graduate Digital Marketing Executive job in London, you will be joining a hugely successful EdTech start-up. They have created an education admissions SaaS platform for further education institutions to increase their revenue by reducing student drop-outs during the admissions process and improving the understanding of why students drop out. Using a “human-assisted” chatbot that connects to students through WhatsApp their platform is an early intervention warning allowing their clients to stay ahead of problems and competitors. Having secured their first series of Seed funding with investors such as Bibliu, and EdTech unicorn 2U.com they are now looking for a Digital Marketing Executive to join them.

Job description

In this graduate marketing job in London, you will be joining an extremely well-funded, early-stage start-up who are revolutionising the EdTech industry. Getting thoroughly involved with both inbound and outbound marketing ventures, you will focus on sales marketing and lead generation marketing, growing the presence of the company by developing a detailed 3-6 month growth marketing strategy. This start-up is looking for someone to kickstart and drive marketing campaigns, provide a seamless client experience, educate and qualify customers and generate MQLs, ultimately driving revenue. You will specialise in strategising marketing and growth plans, directing email marketing campaigns, producing content and copy, and running socials and webinars. You will need to enjoy working autonomously and be confident taking on large responsibility from day one. You’ll be a proven growth marketer who is highly analytical as well as demonstrate exceptional written communication skills, and have the mindset to solve complex problems creatively and pragmatically.

As this role is within a hugely successful start-up with a small team, there are fantastic progression opportunities available. Your career will be progressed to a Senior Marketing Manager, and then up to Marketing Director.

Key Responsibilities

In this Digital Marketing Executive opportunity for graduates, your responsibilities will include:

  • Developing your own 3-6 month marketing strategy
  • 70% inbound marketing and 30% outbound, focusing on sales marketing, lead generation marketing, SEO marketing, and conversion rate optimisation (CRO)
  • Creating a lead generation strategy and design six-core resources each month which will drive leads, subscribers, and awareness
  • Content creation: e-books, whitepapers, infographics, guides, blogs etc
  • Managing blogging and webinars with industry thought leaders and influencers
  • Managing email marketing strategy, creating email lists based on marketing leads, segment these lists and plan campaigns
  • Analysing data to retrieve smart insights and developing plans based on your findings

Job Requirements

  • A 2.1 from a top university
  • 1-3 years proven experience in growth marketing
  • A customer-centric approach – business, sales, customer service backgrounds are ideal
  • Exceptional written and verbal communication skills, and the ability to create intelligent and intriguing content and copy
  • Experience in producing smart CTAs according to the visitor lifecycle stage, and measuring performance with MQLs
  • Experience with HubSpot is beneficial
  • Someone who is a master of efficiency, highly organised and loves using technology to get things done quickly
  • A self-starter who can manage and prioritise multiple tasks while working to a high standard of work
  • An analytical problem solver who is confident working with data
  • A genuine interest in tech and start-ups, you’ll love the pace of being in a dynamic, high-energy and ambitious start-up and won’t be afraid of the challenge

Benefits of the job

  • A competitive salary of £24,000 - £28,000
  • The chance to make a real impact as one of the first employees in a rapidly growing start-up
  • Flexible working hours, initially remote working till New Year
  • The opportunity to unlock fantastic progression opportunities, taking your career to Marketing Manager and Marketing Director levels
  • Working for an exciting EdTech start-up improving student wellbeing and student retention rates
  • Hands-on training and mentoring from the founder and the product director

Looking for Digital Marketing Executive roles in London? If you're an ambitious and driven graduate with previous growth marketing experience apply to this Growth Marketing Executive role in London today!

Discover more Marketing Graduate Jobs in London and across the UK. Or find out the best way to answer common Interview Questions.

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William Spilsbury
Key Account Manager